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  • Writer's pictureHazel Spencer

Why does your Small Business need a Social Media Presence?

Updated: Dec 30, 2021

Reports suggest that across the world there are more than 3 billion people using Social Media networks every month. These users are following friends, celebrities, interest groups and businesses. There are various Social Media platforms including, Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube and more recently TikTok.


It doesn't matter what business you run or how big or small your business is, Social Media marketing should form part of your overall Marketing Strategy.


No matter what you sell or who you sell it to, Social Media will help you connect with your customers, increase your business exposure and brand awareness.


If you’re not taking advantage of Social Media yet, chances are your competitors are and you are missing out on a fast, inexpensive and effective way to reach and attract potential customers.


By simply having Social Media profiles, you can increase your businesses visibility through online search engines and website traffic but, to take full advantage of Social Media for your business, you should post content to your chosen platforms regularly and have a basic strategy.


When creating content you should always have your target audience in mind, the content you post should spark an interest and encourage them to engage with the content. An active Social Media presence builds brand authority, showing that your business is trustworthy, knowledgeable and approachable.


It provides a unique way to demonstrate a voice and brand personality for your business. Followers want to see real people behind your social profiles whether it's casual and funny or formal and friendly.


Social Media remains a valuable communication avenue, enabling you to learn from your customers - their wants and needs. It’s important that you interact and engage with your followers, it key to providing an excellent customer service and provides your customers a personal, human touch.


It provides a simple way for people to talk about your products or services from sharing photographs, reviews, comments and ask questions.


Social Media provides an opportunity to connect with and learn from industry leaders and can help establish you as an authority in your industry. It provides you with new channels of communication, making it easier to connect and collaborate with other similar businesses, sharing ideas or agreeing best practice.


You should take full advantage of the opportunities that Social Media offers your business. it’s a fun, effective, in-expensive way to market your business! You don't need to know every buzzword or have the magic number of followers but you can get started immediately - and you may even enjoy yourself in the process!


If you are looking for help creating relevant and interesting Social Media Content for your business then please get in touch with me: hazel@yorkshirelassva.co.uk or 07889 832 484.


No matter what you sell or who you sell it to, Social Media will increase your business exposure and brand awareness. If you’re not taking advantage of Social Media yet, chances are your competitors are and you are missing out on a fast, inexpensive and effective way to reach and attract potential customers.

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